Hataat (In My Hand)
In a typical small village in western India, people’s income is completely dependent on agriculture. Most people work as laborers on land they don’t own, for a daily wage of less than two dollars. My hypothesis is that a new experience, which makes saving tangible, flexible, personalized (and fun) will motivate them to overcome the barriers to save for their goals (beginning with short term goals, like objects for the home, which will motivate saving as a long term activity.)